It kind of seems like ‘contains probiotics’ is being slapped on more and more labels, from baby formula to chocolate bars, with bold ‘gut-health-related’ claims and the promise of a happier healthier life…

But how much of this marketing is backed by research, and how targeted are these particular strains? Can these manufacturers really promise that their broad-spectrum smattering of various strains improve your health, or is this just another marketing ploy to get you to spend your money??

Whilst there is some extremely promising research on consuming probiotics (in food or supplement form), the results are still a bit up-in-the-air for many of the strains you’d be seeing on the supermarket shelves…

Bifidobacterium
One of the more well-researched strains of health-promoting bacteria is Bifidobacteria. In fact, Bifidobacteria has gained enough clinical evidence for certain health benefits, that it might actually live up to the hype!  

With Bifidobacterium making up only 2-14% of most adults’ gut microbiomes, but the majority of a healthy, breastfed baby’s gut microbiome, you can imagine why this strain has received so much attention…

Coupled with that, scientists are starting to see what a huge role Bifidobacterium may play in a newborn’s immune system development, and their ability to fight future disease…

Where can I get this magical substance?
Although you can buy Bifidobacterium in supplement form, there are other ways to ensure your baby is promoting the growth of this beneficial bacteria…

If you’d like to learn more about Bifidobacterium, why we love breastmilk, and ways you can support your baby’s microbiome, sign up to our online course ‘Healthy Gut, Healthier Baby’, which is currently free! 

Simply enter the code ‘HEALTHYBUB’ when you check out, and you will gain free access to the entire ten modules, normally priced at $376!

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